About
Developed by School for Butlers & Hospitality.
Guestology 2.0 was developed after years of implementing hospitality and customer experience principles in organisations worldwide — from luxury hotels and private estates to airlines, banks, retailers and global SaaS companies.
What started as a school for butlers became a methodology — because the same principles that create an unforgettable guest experience also transform how any organisation treats its customers.
Founder
Vincent Vermeulen
Vincent is the founder of School for Butlers & Hospitality and the architect of the Guestology methodology. For more than three decades he has trained butlers, frontline teams and executive leaders to deliver hospitality at the highest level — and translated those principles into a working framework any organisation can adopt.
His clients span four continents and include luxury hospitality groups, private offices, airlines, financial institutions and global service businesses ready to make hospitality a competitive advantage.
30+
Years of hospitality practice
4
Continents served
100s
Leaders trained
The book
Guestology 2.0, the new method to create customer experience.
Launched in 2024, the book bundles three decades of practice into a working framework. These images are from the official book launch at School for Butlers & Hospitality.
Work with us